Sector Expertise

SIGMA develops a sectoral expertise at the height of its clients marketing challenges.

Identification of the market opportunities and threats
Identification of the growth platforms
Positioning of the brand to make them more credible, attractive and more Present in the consumer´s mind.
Better allocation of the marketing resources
Customized innovation strategy to meet the needs of the market.
Analysis of the expectations of the consumer
Constant Evaluation of the existing offers
Optimization of the investments and the development of winning strategies
Optimization of the communications strategy: adequacy of conveyed image

SIGMA has an approach which allows the identification of the growth drivers which are associated with the tactical or strategic business threats.

Surveys

Regular follow-up barometers of the voting intentions and follow-up of the public opinion in terms of social and political economic context

Media

Support of media groups for the adaptation and testing of the potential of their offer and analysis of the consumer habits of media.

Telecom and IT

Products diversification assistance / Study of launch of the activity / Brand name research / Accompaniment during the privatization / Tests of new offers / Notoriety / Satisfaction and development of customer loyalty.

Corporate

Reputation and brand image of the company / Social Climate / Logos / name/ Signatures / Charters.

Beauty Care

Name research / Price test / Packaging test / Pre and post advertising test / Slogan.

Mass-market

Taste test / Packaging test / Price test / Diversification / Launch of new products / Pre and post advertising test

Automobile

Mystery shopper/ Satisfaction surveys /image and reputation assessment / Car clinics

Bank and insurance

Accompanying the change of identity/Documentary research/Test of the offer /Test of advertising campaigns/Customer satisfaction and loyalty.